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Blog

Mar

30

How to Optimize Your Press Release for Search Engines.

With the new updates to the Google Search Algorithm, the old school SEO tactic of sending out spammy press releases stuffed with keywords, filled with links, written for machines and without any substantial news value no longer works. You will get no link juice, you will not pass go, you will not collect $200 and

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Mar

17

Creating an Ideal Sample or Test & Evaluation Program

Sure, writers can do wonders with an informative press release and high quality images. Some brands never need to offer more to the media. But if your products require more than just an overview or rehashing of your stellar press release, it might be time to consider creating a sample or test & evaluation (T&E)

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Mar

9

Getting in the News: Print vs. Digital. Is the Approach Different?

With the rise of the Internet the divide between the world of newspapers that you hold on your lap and flip through while eating breakfast and the news that streams to your smartphone and tablet has become almost nonexistent. The fact is that the great majority of print newspapers and magazines have a digital edition,

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Mar

2

How to Utilize Social Media to Give Your Press Release Legs

The world has changed. Gone are the days where you sent out a press release via fax and included three hashtags (###) at the bottom for the sole purpose of letting the reporter know that was the end of the press release. Today reporters are using hashtags to search Twitter to find news. A 2012

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Feb

23

The Care and Feeding of Writers

So, you are an official public relations professional, or, at least, have been tasked to fulfill those obligations. You are part writer, part investigative reporter, part informer, part secret holder and part relationship builder. One of the most important and exciting aspects of your job is to find the right media professional who is as

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